Sports betting bonuses are promotions run by bookmakers as a marketing tool. These bonuses usually take the form of offers of free cash just for signing up, or for depositing a certain amount of money or placing a specific wager. Bonuses are the online version of casino comps – perks designed to draw in more business.
Bonuses have been a part of the online sportsbook industry since its inception. Though bonuses have changed over the years, the basic premise is the same. Sportsbooks throw bonus offers around as their primary means of advertisement.