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Odds On UFC Being Sold By Year's End

There are rumors abound that the UFC could potentially be changing hands sooner rather than later. There are currently four different buyers looking to purchase the UFC according to a report from ESPN’s Darren Rovell.

The UFC is currently owned by Zuffa, which is divided up between Lorenzo and Frank Fertitta – who own over 80 percent of the company – Dana White and Flash Entertainment. Though the current ownership group has openly said that the UFC is not for sale you can’t really trust that – remember White once said they were not purchasing Strikeforce and then they immediately bought Strikeforce.

Bovada has opened odds on whether the UFC will be sold within 2016 with ‘No’ being listed as the -350 favorite. The ‘Yes’ is coming back at +225.

Many people have pointed towards how Zuffa brass has framed the UFC within the past few years – the decrease in Dana White’s over-the-top personality, the implementation of Reebok apparel, the handling of Conor McGregor – as an attempt to make the company seem like an even better investment for possible buyers.

Also, the MMA business is notoriously inconsistent. There have been a ridiculous amount of MMA organizations that have opened and folded within the time that Zuffa took the UFC and made it the goliath it is today. And despite all that work the UFC can still be inconsistent as it relies heavily on pay-per-view buys. Meaning that heading into UFC 200 – with the product red hot and selling like gangbusters – could be the optimal time to sell.

All that being said, White has openly said “We’re not for sale” on The Dan Patrick Show. Dana also said during that interview, “We’re working on expanding. We’re working on growing the company.”

According to initial report by Rovell, the evaluation of the company is set between $3.5 and $4 billion. Most seem to assume that number will be closer to the ceiling than it is to the basement. That is a far cry from the original $2 million that the Zuffa brass bought the UFC for in 2001.

Bovada has opened the OVER/UNDER for a potential purchase of the UFC at 3.99 billion dollars (-120/-120).

Will The UFC Be Sold in 2016?

Odds as of May 14 at Bovada

  • Yes +225
  • No -350
How Much Will The UFC Be Sold For?

Odds as of May 14 at Bovada

  • UNDER 3.99 Billion -120
  • OVER 3.99 Billion -120

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