It`s one of the most compelling stories in sports history and it`s having just as big an effect on sportsbooks as on the public.
Jeremy Lin, cast off from the Warriors and Rockets, has become an overnight sensation in New York, where the Knicks have won 9 straight and covered the spread 8 times.
At Bovada, the NBA future odds have soared from 40 to 1 all the way to 18 to 1.
"The action has really picked up on NBA futures with Jeremy Lin making the Knicks the hottest team on the NBA and keep we keep taking money," explains Kevin Bradley.
"A guy like this is great for the game and has drawn a lot of interest from bettors on the Knicks games also. I am having visions of how they public was treating the Giants going into the Super Bowl being the hottest team in the NFL and costing us a mint and right now the Knicks are by far the biggest loser for the book."
Fresh off a buzzer-beater triple to beat the Raptors, there are odds on whether the Harvard alum will hit another buzzer beater this season. The line is 3 to 1.
The odds on the Knicks to win the Atlantic division and Eastern Conference have also skyrocketed.
Check out the full list of New York Knicks and Jeremy Lin odds at Bovada.
New York Knicks Odds to Win NBA Championship
Before Lin's First Game 40-1
New York Knicks Odds to win Eastern Conference
Before Lin's First Game 22-1
Odds to win the 2012 NBA Atlantic Division
Philadelphia 76ers 2/5
Boston Celtics 5/2
New York Knicks 6/1
New Jersey Nets 200/1
Toronto Raptors 200/1
Will the New York Knicks Make the 2012 Playoffs?
New York Knicks Season Win Total
Will Jeremy Lin win NBA MVP?
Will Jeremy Lin hit a game winning buzzer beater shot from February 15th on in the Regular Season?