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The Nevada Gaming Control Board reports that Super Bowl 52 saw the most action on a Super Bowl ever with $158.6 million bet on the game.
I thought it would go over the number of $145 million set by at least one book but I didn’t think it would destroy it like Malcolm Jenkins on Brandin Cooks. That smashes last year’s record of $138.5 million and marks the third straight year we’ve seen a record.
Books didn’t do so hot on the game, though. The hold (profit margin) for books was just 0.7 percent, which was the worst Super Bowl for the house since 2008. The Pats lost to the Giants 17-14 that year as 12-point favorites.
Sportsbook US was reported by Todd Dewey at the LVRJ to have the worst day with a multimillion-dollar loss. Sportsbook had the best with a seven-figure win. But overall, why did bettors get the win over the books on this one?
Sportsbooks would’ve suffered an even worse loss on the game if it weren’t for a lot of in-game wagers that came in on the Patriots. This was the most interesting part about betting the action on Super Bowl 52 for me.
It shows that in-game betting has gotten so much more popular in North America and it’s changing the oddsmaking game. There’s a big unknown element there for the books and I think bettors are catching on to that.
Here’s a look at the numbers from the last 10 Super Bowls via Nevada Gaming Control: