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The Green Bay Packers ushered in a new era in professional football at the Los Angeles Memorial Coliseum on January 15, 1967, with a convincing 35-10 victory over the Kansas City Chiefs in the first ever Super Bowl, easily covering as 14-point betting favorites.
The Packers won five games down the stretch to finish the regular season with a 12-2 record before knocking off the Dallas Cowboys 34-27 in the NFL Championship Game, earning a berth in what was originally known as the First AFL-NFL World Championship Game.
The Chiefs finished 11-2-1, taking top spot in the AFL Western Division before ending the reign of the two-time defending AFL champion Buffalo Bills with a convincing 31-7 win in the AFL Championship Game.
Packers QB Bart Starr once again proved why he was named the NFL’s MVP in 1966, tossing a pair of TD passes and compiling 250 passing yards to earn MVP honors in the inaugural big game.
WR Max McGee made up for a disappointing season in which he made a total of just four catches, stepping in to replace one of Starr’s favorite targets, Boyd Dowler, who went down to injury early in the first quarter. McGee quickly found chemistry with Starr, making eight catches for 138 yards and a pair of TDs.
The Chiefs kept the game close in the first half, with QB Len Dawson connecting with Curtis McClinton on a seven-yard pass in the second quarter, followed by a Mike Mercer field goal in the final minute, to send the Pack to the locker room at halftime with a narrow 14-10 lead.
But it was all Green Bay in the second half, as Dawson was picked off early in the third quarter, setting the stage for the first of a pair of rushing TDs by Elijah Pitts that would quickly put the game out of reach.
The Chiefs struggled to move the ball in the second half, gaining just 12 total yards in the third quarter, while advancing no further than the Green Bay 44-yard line after halftime.
While the loss was a bitter disappointment for the Chiefs they did not go home empty handed, as each KC player received a $7500 bonus, while the Super Bowl champion Packers each received a $15,000 cheque, making Super Bowl I the highest paying event in the history of team sports at the time.