Hard Rock Bet Enters Colorado Sports Betting Market with Full Platform Launch
Hard Rock Bet has officially launched in Colorado, becoming the state’s newest online sportsbook operator and the first to debut since early 2024. The launch, which went live July 21, expands Hard Rock’s US sportsbook footprint to nine states, bringing its highly rated platform, real-money promos, and loyalty rewards to Centennial State bettors.
The operator entered the market through a partnership with Johnny Nolon’s Casino in Cripple Creek and is now fully live on the web and mobile.
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What Colorado Bettors Can Expect
Hard Rock Bet is kicking things off with a Bet $5, Get $150 in Bonus Bets welcome offer — one of the more aggressive promos among Colorado sportsbooks right now. The platform also features Legendary Reward Drops, a weekly bonus bet promotion. It is fully integrated with the Unity by Hard Rock loyalty program, providing players with access to rewards redeemable for dining, merchandise, hotel stays, and more.
In addition to standard bets on NFL, NBA, MLB, NHL, and college sports, the sportsbook includes action on tennis, MMA, cricket, table tennis, and motorsports.
 | Hard Rock Bet Sportsbook is bringing an exciting new experience to Colorado players with deep betting markets on all major sporting events plus local favorites like table tennis and MMA. |
A Competitive Field in Colorado
Colorado’s sports betting market is one of the most competitive in the U.S., currently hosting more than a dozen live sportsbooks, including DraftKings, FanDuel, BetMGM, Caesars, and bet365. Hard Rock Bet’s addition comes as several smaller operators — including SI Sportsbook and SuperBook — have exited the market in the last 12 months.
With a sleek app interface (4.9 stars in the App Store), a mix of traditional and niche betting options, and a global loyalty ecosystem, Hard Rock is betting on user experience and brand integration to stand out in a crowded field.
