Many NFL primetime betting trends hold true when looking at our primetime betting report.
Certain NFL players and coaches perform better under the bright lights of primetime Thursday, Monday, and Sunday Night Football games. Here are the best coaches and quarterbacks in primetime games, and key betting trends to know.
There's only one game remaining in the year: Super Bowl LX between the Seattle Seahawks and New England Patriots.
Seattle Seahawks vs New England Patriots - Super Bowl LX
Seattle went 5-0 in primetime during the regular season before rattling off a pair of postseason wins to reach the big game. The Patriots didn't have quite as many primetime matchups this year, but they also wnet undefeated (4-0).
This will be the fourth Super Bowl appearance in Seahawks history. The franchise is 1-2 in the big game. They lost to the Steelers (21-10) and Patriots (28-24) in Super Bowls XL and XLIX, respectively. They captured their first Lombardi in Super Bowl XLVIII, where they took down the Denver Broncos 43-8.
New England is making its 12th Super Bowl appearance. The Patriots are 6-5 when they reach the Super Bowl. Their first win came in Super Bowl XXXVI against the then-St. Louis Rams, and their most recent came against the Los Angeles Rams in Super Bowl LIII.
General NFL Primetime Game Betting Trends
| Betting Market | Record | Profit |
|---|---|---|
| Underdogs SU | 83-174-1 | -$1357.7 |
| Underdogs ATS | 129-124-5 | -$626.03 |
| Fav SU | 174-83-1 | -$480.53 |
| Fav ATS | 124-129-5 | -$1733.24 |
| Unders | 145-110-4 | +$2195.37 |
| Overs | 110-145-4 | -$4519.65 |
You've got options if you're looking for some blind bets for primetime games. Underdogs against the spread have been a solid play in recent years, bringing over 3 units of profit. But there's an even bigger fish to target on your TNF, MNF, and SNF wagers:
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You Have To Bet Primetime UNDERs
The NFL's hottest betting trend the last few years has been primetime UNDERs. Going below the point total hit at a solid 56% clip over the last six seasons, and it hit in nearly 70% of Thursday, Sunday, and Monday Night games in 2023-24. In 2024, UNDERs went 40-37, hitting in 51.9% of games.
It seems almost inexplicable how every team forgets how to score during these primetime affairs. Clearly, there are some scheduling reasons behind these low scores, especially in Thursday Night Football games.
Top NFL Coach In Primetime Games
| Name | Record | Profit |
|---|---|---|
| Matt LaFleur | 25-11 | +$1183.04 |
| Frank Reich | 9-2-1 | +$624.03 |
| Brian Flores | 4-0 | +$356.06 |
| Doug Pederson | 17-12 | +$334.19 |
| Dan Campbell | 12-8 | +$295.25 |
Matt LaFleur needs a new nickname. 'Big Game' Matt has been easily the NFL's best coach in primetime games over the last five seasons. The Packers under LaFleur have covered the spread in 24 primetime contests across those years, with bettors cashing out nearly 13 units of profit!
49ers coach Kyle Shanahan has moved into the top-three most profitable coaches, cashing bettors nearly four units of profit over the last five years.
Back Josh Allen Under The Bright Lights
| Name | Record | Profit |
|---|---|---|
| Kenny Pickett | 7-0 | +$627.97 |
| Jared Goff | 12-6 | +$495.25 |
| Justin Herbert | 14-8 | +$485.23 |
| Dak Prescott | 13-8 | +$379.58 |
| Sam Darnold | 7-3 | +$320.89 |
Justin Herbert is now the most profitable quarterback in the NFL in primetime, going 17-8 for over seven units of profit.
Also worth noting, Jared Goff is a primetime-game king these days. During his time with both the Rams and Lions, Goff's teams are 15-6 against the spread in primetime affairs (+6.9 units of profit).
| Name | Record | Profit |
|---|---|---|
| Kenny Pickett | 7-0 | +$627.97 |
| Jared Goff | 12-6 | +$495.25 |
| Justin Herbert | 14-8 | +$485.23 |
| Dak Prescott | 13-8 | +$379.58 |
| Sam Darnold | 7-3 | +$320.89 |
Keep an eye on Aaron Rodgers and the Steelers in the 2025 NFL season. Pittsburgh's new quarterback is 16-6 ATS in primetime across the last five seasons, netting bettors over 8 units of profit. The Steelers play in four primetime games in 2025.
